Social media strategies and regular posting can be time consuming and if you’re a small business owner – you will most likely have plenty of other things to worry about.

Here are few tips for you to make your life easier:

1. WRITE DOWN YOUR IDEAS

Have a folder or a notebook for ideas and make sure to write down everything! There are always less inspiring days and this can be a very useful tool to have.

Many times, when we create posts for our clients, we are on the move (bus, train, plain) and during these moments – funnily enough – a lot of exciting ideas come to mind! For situations when there is no reception, we like to use EVERNOTE as it has a great way of creating folders and it has both mobile and laptop versions.
When we do have internet connection, we like to put our content on AIRTABLE. If you would like to learn more about this platform head to the link below.

If you are more of a pen to paper person, just make sure you always carry a notebook in your bag. Relying on memory alone is risky and it is always safer to have everything well-documented.

2. SCHEDULE CONTENT

This may seem like common sense and a no brainer, however, I still encounter many people who spend a lot of time creating posts, picking hashtags and sharing them in real time. This can take up a lot of time and often more urgent tasks get in the way. This may work though if you have a lot of spare time on your hands and obviously if you need to share something that is happeing RIGHT NOW there is no other option. However, for general posts or something that you speak about a lot of times, it is simply too time consuming.

Utilise FACEBOOK BUSINESS SUITE or CREATOR to schedule posts on Facebook and Instagram – they also have great insights to track your progress. For other platforms, there are plenty of scheduling software out there that offer good deals. Initially these may seem like expensive solutions, however, you need to evaluate how much time you will save in the long run.

BREAK UP WORK INTO SMALLER CHUNKS

We find that planning complex social media strategies can be overwhelming and not always efficient. Once the job is divided into smaller projects though, it becomes more achievable and easier to plan. If you notice that your to do list never gets accomplished,  you might just be setting yourself unrealistic goals.

How do we do this?
• Create a list of assignments for the month
• Break down the major tasks into weeks
• Break it down to daily to do lists
• Keep an eye on your progress – life can get in the way and certain jobs might take longer than expected.

Overall, social media is an incredible way to get your business noticed and reach an audience that will fall in love with your brand. However, it can sometimes be time consuming and overwhelming. Plan ahead, write down your ideas and make sure to break down tasks into smaller chunks for more efficient content strategies.

Let us know what helps you in your day to day social media management, what are your thoughts on scheduling and what tools do you find the most useful.